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On-Page SEO
1.
Keyword Analysis
Identifying relevant keywords that users are searching for and strategically incorporating them into website content.
2.
Content Optimization
Optimizing webpage content (e.g., titles, headings, meta descriptions, body text) to include target keywords and improve relevance and readability.
3.
URL Structure
Creating SEO-friendly URLs that include target keywords and provide a clear hierarchy of website pages.
4.
Internal Linking
Linking related pages within the website to improve navigation and distribute link equity.
5.
Mobile Optimization
Ensuring that the website is optimized for mobile devices in terms of design, speed, and usability.
6.
Page Speed
Optimizing webpage loading times to provide a better user experience and meet search engine ranking criteria.
Off-Page SEO
Link Building
Acquiring backlinks from external websites to improve the website’s authority and credibility. This can include strategies like guest blogging, directory submissions, and outreach campaigns.
Social Signals
Engaging with users on social media platforms and encouraging social sharing of website content to increase visibility and indirectly impact search engine rankings.
Brand Mentions
Monitoring and building brand mentions across the web, even without a direct link, to establish authority and trustworthiness.
Local SEO
Optimizing the website for local search results by claiming and optimizing Google My Business listings, obtaining local citations, and encouraging customer reviews.
Technical SEO
Crawlability
Ensuring that search engine bots can crawl and index website content effectively by addressing issues like broken links, duplicate content, and crawl errors.
Site Structure
Organizing website content in a logical hierarchy and optimizing internal linking structure to facilitate search engine crawling and indexing.
Website Security
Implementing HTTPS protocol, securing the website against malware and hacking, and addressing other security issues to improve search engine rankings.
Schema Markup
Implementing structured data markup to provide search engines with additional context about website content and improve rich snippet appearance in SERPs.
XML Sitemap
Creating and submitting XML sitemaps to search engines to help them discover and index website pages more efficiently.
User Experience (UX) and SEO
Content Quality
Creating high-quality, relevant, and valuable content that meets user intent and provides solutions to their queries.
Website Usability
Improving website navigation, readability, and accessibility to enhance user experience and reduce bounce rates.
Mobile-Friendliness
Ensuring that the website is optimized for mobile devices to provide a seamless user experience and comply with search engine mobile-first indexing.